How To Start An Online Business

In case you’re hoping to
develop any kind of business try on the web or something else the most
essential thing that I have found is the job of SERVICE in what you’re doing. 

Service isn’t a discretionary
word used to depict whether you react to client bolster messages it lies at
the CORE of what decides if a business adventure will end up fruitful or not. 



Placing this into viewpoint, on the off chance that you think about what a
“business” really “does” we’ve seen an unmistakable move
from a “generation” to a “service” based model in the
course of recent years.

Fuelled by the connectivity of
the Internet & developments in engineering techniques, the way to “be
productive” in the modern world (particularly the West) is to provision
new products and tools. How they get made should be a secondary concern (very
little profit in it).

The key as opposed to
historic production is that it’s no longer the case that having “production
capacity” is a major deal… almost everybody has access to that.



What people don’t have is a MARKET into which to offer their products.
This market (depending on which type of company you end up cultivating) will
then determine the PRICE of the product and whether it’s something they’ll
consider using.

The point is that if you’re
looking to “get into” business, the absolutely most important thing
you NEED to consider is what type of SERVICE you will be able to provide as a
professional. This service applied using either your own products/tools, or
someone else’s – is the real secret behind why some companies
“always” seem to grow, whilst the majority struggle.

This tutorial aims to explain
how it works, and what to do if you’re looking to get involved in the world of
enterprise.



Service Makes The World Go Round (Literally)



Most people get involved with
“business” because they have an idea they wish to pursue.

Perhaps they wanted to create
their own clothing line, have some sort of “lifestyle” business
(winery/farm etc) or get involved with a particular field (cosmetics /
modelling) the hallmark of “failed” businesses typically starts
with someone’s wistful desire to “work for themselves”.

This is a lie. People don’t
care that you started a “business” and all the stories you read about
a 12-year-old CEO who’s onto his fifth company are only there because the
publication wanted some fresh hype to keep its readers coming back.



The simple reality is that the MAJORITY of people are only moved by necessity.
How “necessary” they deem a product to be to their life is how much
value they’ll attribute to it (and thus a price).

The way to ensure that YOUR
products are bought is to create a necessity for its usage. Don’t even think
about “selling” it [most] people aren’t stupid; they’ll attribute a
price to any product they deem as essential to their life. No one ever quibbled
over the cost of life-saving heart-surgery… and the same principle exists in
every other business. People pay you in direct proportion to how much you
actually “give a damn” about what you’re doing.



The most important thing is to realize is that “service” sits at
the CORE of what makes people interested in a company.

It’s not their
“products” or even their “staff” it’s what they DO on a
daily basis which drives RESULTS. This “activity” is what the market
recognizes and is ultimately attracted to.



Think about it.



• Apple
don’t “manufacture” their products. They design them and come up with
all the components etc. Their service is design.
• Tesla do “manufacture” their
products because no one else can do it as well as them.
• Amazon are really a digital logistics
company no one is able to store and send out as many parcels as effectively
as them.

If you want to get into
“business”, come up with a RESULT that you can provide to a market.

• 10,000+ Twitter followers in the first 60
days

• 150+ YouTube subscribers in the next 90
days

• Conversational Italian in 14 days
GUARANTEED

• Branding Lessons From Ferrari +
Lamborghini

• CUSTOM SHIRTS get you laid; CUSTOM SUITS
get you paid



If you’re looking to “start” a business, the absolute BEST thing
you can do is look at what people are ALREADY looking to buy (just browse the
“best sellers” section of any marketplace).

This gives you a direct
indication of *exactly* what they have a budget for (what they’re willing to
PAY for). This allows you to provide this RESULT as a service (IE in your own
way) – giving you the ability to start attracting clients by virtue of how
effective you are at providing said results.



The BIGGEST issue I’ve seen is leading with a product, or even
“solution”. I hear it all the time – “what problem does your
business solve”… hardly anyone buying a product actually thinks they
have a “problem”. Rather, they are looking for a particular SERVICE
that can be provided to them to improve their life in some specific way. Or –
as Gary Halbert said – “your marketing should make their pupils
dilate”.

Think about it like this –
which would you rather do business with: “The World’s LARGEST Social Media
Agency” or “The ONLY Agency To GUARANTEE 10,000+ FOLLOWERS In The
NEXT 30 DAYS Or Your Money Back “. Whilst the former works for established
businesses, the latter works for ANY business – especially new ones.



Notice how you’re not actually selling anything about the
“process” of how you achieve the results? This comes afterwards; you
need to stipulate EXACTLY what the buyer is going to get for their time/money,
which in the case of “social media” is followers. For SEO, it’s #1
Google ranks and for “programming”, it’s to create a “RECURRING
SAAS BUSINESS”.

Obviously, the way in which
those various results are cultivated is vital. But the irony is no-one cares
about how you do it… as long as it’s legit.

This is why some companies
“always” seem to win – their “service” is based around the
provision of particular RESULTS. They ignore (outsource) everything else.



If Starting A Business, It “Pays” To Focus On Service



In conclusion, if you’re looking at “starting” a business the key
is to forget yourself and focus entirely on the underlying results you can
provide to the client.

If you don’t have the skills
to provide said results, you need to get to work building them up (which can be
done on the job).



Think about every transaction from the perspective of what you can add to
the engagement. Don’t be afraid to “give away the family silver” (in
terms of “secrets”) 99% won’t compete with you, and the one guy who
will rip you off will jump onto the next fad he finds.

The key thing you need to do
from an enterprise perspective is to identify the various “services”
which you’re either able or capable of providing for anyone with the right
budget.

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