UPDATES:Does the less than popular iPhone 8 launch prove Apple’s biggest tradition is dead?

Does the less than popular iPhone 8 launch prove Apple’s biggest tradition is dead?


THIS picture shows keen Apple fans waiting outside the company’s store in Sydney to get the first iPhone 8. But something is not quite right.



Some of the boys up the front of the line only joined last night. (AAP Image/Joel Carrett)Source:AAP


Since the very first iPhone was released 10 years ago, the company has become well known for extravagant events on launch days.
Staff line every floor of the Apple Store, all dressed in the same blue T-shirt, screaming and applauding. Hordes of Apple fanboys wait in large queues with literally hundreds of people, helping create a general buzz that could not be matched by rival companies.
When the Apple iPhone 4 — which boasted video chat, high-definition video and sharper screen resolution — went on sale, the crowds were huge. AFP Photo/Carl CourtSource:AFP
Even the Apple Store in Adelaide attracted a big crowd back in 2013.Source:News Limited
In the early days, it wasn’t uncommon for large groups of people to sleep overnight in front of the store to secure a better position in the line.
The launch of the Apple iPhone 6 in the centre of Sydney CBD caused lines around the block of up to 400 metres from the front door. Pics Bill Hearne
The launch of the Apple iPhone 6 in the centre of Sydney CBD caused lines around the block of up to 400 metres from the front door. Pics Bill HearneSource:News Corp Australia
Approximately 140 people were camping a line which stretched around the corner for the launch of the iPhone 5S.
Approximately 140 people were camping a line which stretched around the corner for the launch of the iPhone 5S.Source:News Limited
And while this year still saw the same amount of Apple staff wearing blue shirts, screaming and applauding the customers, the vibe was just not the same as it had been years prior.
Sure, there was people who had camped out overnight for the release but that was limited to a handful of keen Apple fans — a far stretch from the large crowds making the effort years earlier.
Then when talking to people in the queue, which only just made it past the corner of the store, most customers said they had only been waiting for less an hour.
To Apple’s credit, it has actively encouraged consumers to pre-order new releases so that may have been a factor in the small turnout.
With the iPhone X slated for release next month it will be interesting to see if the company’s premium device will attract the fanfare from days gone because if it is similar to Friday’s iPhone 8 launch, Apple’s greatest tradition could be all but over.
Most View  Tonto Dikeh pictured with wife of Kebbi state governor after a meetin